Eco mark is now recognized as a pre-requisite for sustainable development and eco-friendly environmental management in industries. The preventive and reactive approaches do not complement each other in the current practices of environmental pollution prevention as reflected in legislative, administrative, and policy formulations. The regulatory frameworks have focused mainly on pollution control through end-of-the-pipe (EOP) treatment, which allows wasteful use of resources and then consumes further resources to solve the environmental problems in a particular medium. The first Ecomark was awarded some five years ago to a ‘Godrej’ product, “Ezee,” a liquid detergent for washing special /delicate fabrics (such as silk and wool). To increase consumer awareness, the Government of India launched the eco-labeling scheme known as ‘Ecomark’ in 1991 for easy identification of environment-friendly products. Any product which is made, used, or disposed of in a way that significantly reduces the harm it would otherwise cause the environment could be considered as Environment-Friendly Product. The criterion follows a cradle-to-grave approach, i.e. from raw material extraction, to manufacturing, and to disposal. The ‘Ecomark’ label is awarded to consumer goods which meet the specified environmental criteria and the quality requirements of Indian Standards. Any product with the Ecomark will be the right environmental choice. Environmental labeling is being promoted in a number of countries to encourage cleaner production and raise awareness among consumers of the environmental implications of consumption patterns. 

To increase consumer awareness, the Government of India launched the eco-labeling scheme known as ‘eco-mark' in 1991 for easy identification of environment-friendly products. Any product which is made, used, or disposed of in a way that significantly reduces the harm it would otherwise cause the environment could be considered as an environment-friendly product. Eco-mark is a market based voluntary instrument to reduce environmental damage. The scheme was launched by the ministry of environment and forests with the Bureau of Indian Standards (BIS) for the labeling of environment-friendly products.

Criteria for awarding Eco-mark:

The logo is An earthen pot that has been chosen as the logo for the eco mark scheme in India. The familiar earthen pot uses a renewable resource like earth, does not produce hazardous waste, and consumes little energy in making. Its solid and graceful form represents both strength and fragility, which also characterizes the eco-system.

• The products which get the eco-mark need to strictly follow the environmental requirements and also pass stringent quality control tests to keep their certification valid. The following conditions are evaluated before awarding the eco-mark certification to a product: 
• Substantially less potential for pollution in production, usage, and disposal;
• Recycled, recyclable, made from recycled or biodegradable products;
• Make a significant contribution to saving non-renewable resources and natural resources;
• Production process including the source of raw material;
• Likely impact on the environment;
• Suitability for recycling or packaging.
• Biodegradability.

This Article Does Not Intend To Hurt The Sentiments Of Any Individual Community, Sect, Or Religion Etcetera. This Article Is Based Purely On The Authors Personal Views And Opinions In The Exercise Of The Fundamental Right Guaranteed Under Article 19(1)(A) And Other Related Laws Being Force In India, For The Time Being.